It started with a culturally curious wahinepreneur

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Weaving traditional practice into modern workplace and workforce success  

Our approach to workplace innovation is tribe centric and technology inspired. It’s about creating a higher consciousness of distilled tribal values from diverse communities, placing mana or integrity at the heart of success and curating space and technology as enablers.

Co-founder Heidi Renata identified a direct correlation between ritual of encounters and likelihood of success for flexible workspaces and workforces and this has been a distinguishing factor as they support Aotearoa's growing demand in the market. She found that by deconstructing traditional Māori tikanga or protocol for the modern flexible workplace environments, there was significant improvements in recruitment, engagement, innovation and retention for workforces and workspaces. Hallmarks of sustainable business growth.

COVID has reinforced the need for flexible working and workplaces around the globe, so people can work where they want, when they want, and how they want, with the ability to work alone or collaboratively.

Evolution of workplaces and INNOV8HQ

While New Zealand coworking spaces have been around since 2009 coworking is not a new term. The first books praising the power of coworking, were already published in 1628. Yet they only admired the coworking power of God and its representatives.  

The concept changed over the following 400 hundred years into what it is today: a representation of working independently, but together. Ironically most coworkers work as their own ‘God’ but also as individuals and collectives who share common values. In 1903, Frank Lloyd Wright designed the first ever open plan office for Larkin Administration in Buffalo, New York. Throughout the following century, the office space took on many guises. The ensuing years offered everything from factory floor-like offices, drab beige cubicles and modern open-plan spaces. But throughout the design changes of the 20th century, businesses typically still operated the same way. Workers would arrive at their company’s office in the morning, sit at their desk and work either alone or with their team and then set off home somewhere around 5 or 6 o’clock.

Then in the early 2000’s the advent of innovative coworking spaces changed everything.

Evolution of workplaces and INNOV8HQ

While New Zealand coworking spaces have been around since 2009 coworking is not a new term. The first books praising the power of coworking, were already published in 1628. Yet they only admired the coworking power of God and its representatives.  

The concept changed over the following 400 hundred years into what it is today: a representation of working independently, but together. Ironically most coworkers work as their own ‘God’ but also as individuals and collectives who share common values. In 1903, Frank Lloyd Wright designed the first ever open plan office for Larkin Administration in Buffalo, New York. Throughout the following century, the office space took on many guises. The ensuing years offered everything from factory floor-like offices, drab beige cubicles and modern open-plan spaces. But throughout the design changes of the 20th century, businesses typically still operated the same way. Workers would arrive at their company’s office in the morning, sit at their desk and work either alone or with their team and then set off home somewhere around 5 or 6 o’clock.

Then in the early 2000’s the advent of innovative coworking spaces changed everything.

2006: The Coworking Wiki started in San Francisco. One of the co-founders was Chris Messina, the guy who created the Twitter hashtag
2007: For the first time, the term ‘coworking’ was seen as a trend on Google's database
2008: More than 160 coworking spaces worldwide
2009: NZ’s first coworking spaces setup by BizDojo
2010: More than 600 coworking spaces existed worldwide
2012: More than 2,000 coworking spaces worldwide
2013: More than 3,000 coworking spaces worldwide
2016: INNOV8HQ coworking space opens in Dunedin and is Aotearoa's first business marae
2017: INNOV8HQ 1st Birthday - 13,000 people used INNOV8HQ for co-working; events, training, residency and hot-desking.  33% of resident businesses doubled in size.
2018: More than 18,900 co-working spaces worldwide with 1.69M members. More than 20 co-working spaces across NZ with more than 300 members.  15,000 people have now used INNOV8HQ for co-working; events, training, residency and hot-desking. 10 resident businesses representing 9 sectors onboard.
2019:
More than 35,000 co-working spaces worldwide using 48 million square meters of flexible space with a global market value of around $40 billion NZD. 19,000 people have now used INNOV8HQ for co-working; events, training, residency and hot-desking. 12 resident businesses representing 11 sectors onboard, strategic entry of corporate regional teams from DATACOM and 2degrees. 50% of residents reporting double digit growth rate within first 18 months of occupation.
2020:
Celebrates 20,000 visitors to the space, 195 events, 135 Startups launched, 32 enterprises housed over the 4 year period. With distinguishing elements as workplace curators, the Renata family evolved the INNOV8HQ enterprise model to management consultants and advisors of flexible workplace curation and design, alongside their foundation as indigenous business mentors supporting the startup ecosystem in Aotearoa and around the globe.

This is our story. Mauri Ora

Meet the leaders | Nga kaiārahi

Heidi Renata

Chief Energy Officer | Kaiwhakahaere Matua  

Pepeha

Made in 75, Heidi Renata is the Founder, Chief Energy Officer of INNOV8HQ and popular motivational speaker, whose illustrious career spans over 25 years, with 13 years at the forefront of technology in the ICT sector.

Her story as a Culturally Curious Wahinepreneur was inspired by her life journey, launching INNOV8HQ and developing a business model that innately reconnected Heidi to her māoritanga and what it means for wahine māori in business. This unique experience has formed the foundations for her business and personal life and she now works with indigenous communities, developing leaders and enterprises around the globe.

Heidi is also an internationally accredited Life Coach and is on a variety of Advisory panels for Government and Education agencies, in addition to a diverse portfolio of governance roles.

Steven Renata

Director | Kaitohu and  Heidi’s Strategic Conscious

Pepeha

Made in 66, "Big bro" Steve is eldest of the Renata whanau siblings and key shareholder of INNOV8HQ. Steven is an avid supporter of whanau wellness, entrepreneurship and cultural intelligence. As a Business Development expert and Director he brings two decades of experience through ownership and positions in global and national organisations. He was a founding shareholder of Les Mills International and is now the current CEO and co-owner of KIWA Digital, a global trans-media company based in Auckland New Zealand.

The best of both worlds

As siblings from a proud blended family with Pakeha and Māori ancestry, our family philosophy was to work hard, stand up for what you believe in and be gracious in all that you do. Having grown up as children of the 60s and 70s, we inherently lived dual lives not always comfortable in one or the other, but unconsciously searching for the authentic blend.

After travelling the world for two decades and settling back in Aotearoa we could sense the shifts; colony to nation, western world view to TeAo Māori world view, adults to guardians and employees to employers.

Armed with new sense of duality we’ve embarked on designing and delivering an innovative coworking model that will help navigate the future.

Clients stories

What it's like being part of the INNOV8HQ whanau?
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